Business

Firms abandon social media, return to email for marketing

Firms abandon social media, return to email for marketing

Content is king. It always has been and always will be. Companies would be wise to develop their own networks,…
Tell kids the truth about jobs

Tell kids the truth about jobs

Undoubtedly, millions of parents have taken their kids to work today where the youngsters were either bored out of their…
Ohio RV dealership shows how not to conduct a promotion

Ohio RV dealership shows how not to conduct a promotion

Contests are great ways to generate enthusiasm for a company or a product and a fun way to attract attention.…
What is ‘social responsibility?’

What is ‘social responsibility?’

I always thought a business’ primary responsibility was to simply produce a quality product at a reasonable price while providing…
Media relations 101: How to manage a crisis

Media relations 101: How to manage a crisis

EVERY company, at some point or another, will face a public relations problem. It is not a matter of if,…
The follies of technical support

The follies of technical support

This is the story of our server. I think I’m going to start referring to “it” as “she” because, as…
What is the point of a 32,198-word service agreement?

What is the point of a 32,198-word service agreement?

These types of “agreements” are extremely difficult for companies to enforce because the agreements are made under duress (you have…
We are letting down our entrepreneurial students

We are letting down our entrepreneurial students

“The agenda” teaches children the only way to be truly happy and successful in life is to graduate high school,…
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