Business

Firms abandon social media, return to email for marketing

Firms abandon social media, return to email for marketing

Content is king. It always has been and always will be. Companies would be wise to develop their own networks, rather than pumping out money to support a platform that actively works against their goals.
Tell kids the truth about jobs

Tell kids the truth about jobs

Undoubtedly, millions of parents have taken their kids to work today where the youngsters were either bored out of their minds, or entertained with more indoctrinating drivel regarding what schools teach is the keys to success in the American economy. Teach them the truth.
Ohio RV dealership shows how not to conduct a promotion

Ohio RV dealership shows how not to conduct a promotion

Contests are great ways to generate enthusiasm for a company or a product and a fun way to attract attention. But, if done poorly, the promotion risks generating a backlash of negative publicity that will negate everything else a company is trying to accomplish.
What is ‘social responsibility?’

What is ‘social responsibility?’

I always thought a business’ primary responsibility was to simply produce a quality product at a reasonable price while providing genuine customer service. When did saving the world become the responsibility of a company looking to sell products, provide services or fix things that break?
Media relations 101: How to manage a crisis

Media relations 101: How to manage a crisis

EVERY company, at some point or another, will face a public relations problem. It is not a matter of if, but a matter of when. However, an unforeseen problem can be managed so it doesn’t become a full-blown crisis. All it takes a little advanced planning.
The insanity of a $15 minimum wage

The insanity of a $15 minimum wage

The minimum wage is not meant to be a career wage. It is entry-level pay for a job requiring entry-level skills or skills for which the employee has not yet been trained.
The follies of technical support

The follies of technical support

This is the story of our server. I think I’m going to start referring to “it” as “she” because, as a dad of three daughters, I know moody, I know stubborn, I know temperamental and I know a hissy fit when I see one. Our server appears prone to hissy fits.
What is the point of a 32,198-word service agreement?

What is the point of a 32,198-word service agreement?

These types of “agreements” are extremely difficult for companies to enforce because the agreements are made under duress (you have no choice but to sign or accept), the terms can’t be negotiated and people must accept them on the spot without the benefit of legal counsel.
We are letting down our entrepreneurial students

We are letting down our entrepreneurial students

“The agenda” teaches children the only way to be truly happy and successful in life is to graduate high school, attend a university and spend the rest of their lives working for someone else in order to pay off their student loans and make that business owner wealthy. It’s discouraging.
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